Optimizing content is more important than optimizing community, metadata, or promotion, but people must create many videos with quality content that includes informative, educational, and/or entertaining information. When browsing content, you will notice “evergreen content,” which tends to be popular because it lasts long, replayed a lot, and people need to always use it for something. There needs to be relevant keywords in the title, description, and tags of such videos. The video should have important and useful data that people can actually use, which will make it popular and people will share it with others on Twitter, blogging sites, and other social networking sites which can make the videos go viral. And, people’s comments can be used as useful feedback for creating better videos. It helps to organize your videos in a playlist. They will also appear on YouTube search results. Like videos, playlists should also be optimized with relevant keywords in the title, description and tags. SEO Chicago uses keywords to optimize videos in the search engines, for mostly high ranking, traffic, views, and making money.